As many people know that there were many employees of the Foxconn Company jump from the company building because of the low income and hard work in China. As people know, Foxconn Company is a company make iPhone cell phones for U.S. Apple Company. For this sad event, both Chinese and American medias gave news releases and responds. They all want to build positive relations between the companies and the public. But the target points was very different.
For Chinese medias, they published many news releases about the staffs' poor life in the company. How they make lives and work in a such poor place, how they solve their mental health problem because of the high strength work is their points.
And the American medias gave some other target points. They paid more attention on the influence on the America's economy and the iPhone marketing after Foxconn Company's staffs' salary raised. They don't want the price of iPhone will arise so that the people will complain the Apple Company that have bad influence on the America's economy develop.
Overall, different classes and different cultural made the PR work should have different target points. PR person like me should find the right aspect of the problem under different situations so that to achieve the success.
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