I've read a article about the future of social media. It said that the Facebook's user amount decreased recent years. Many American users feel tired about social media like Facebook. Fewer people keep using social media everyday. But on the other hand, more and more people in Asian people started use social media.
Actually, Asian people shopping online is earlier then American people about 10 years. And in the current online virtual product all the sales accounted for 70% of the share, and the proportion is in expanding.The macroscopic level also is amazing. Today's 1.8 billion Internet users around the world have 44% live in Asia, equivalent to four times as in America. By 2020, the number of Internet users will reach 5 billion, Asian Internet users will be far higher than the current. In this way, social media has huge market in Asian.
But as the different culture and manage method, Facebook is not so popular in Asian. Most Asian people prefer local social media to communicate. So when PR person facing some problem in Asian, my advise is not use Facebook or twitter only. Think about some Asian social media tool, then you may get large market and well influence.
I believe that the future of social media is in Asian.
Wednesday, March 7, 2012
Thursday, March 1, 2012
PR Based on Different Culture III
After I took PR course in the U.S. until now, I found that PR concept between China and USA is a little bit different.
For one example, creative drug names. There are many "new kinds" of drugs with new names appeared to people's life in China. Many of them are just old drugs just changed new names. It seems that Chinese manufacturers produced many new drug for people every year. And the names may have suggestion and permision for audiences. But as I learned here, my professor said the drug names' law is very strict. The name of drugs cannot have any suggestion and permision for audiences. The check work of the names is also very complex. Including the mean, pronunciation, and the structure of the name should be checked very strict. Few manufacturers can get the premit to a new drug.
I think that's because China is a developing country, it need people to get medthods to stimulate economic development in all aspects. But in this way, people cannot get high quality products so that trigger many PR problems like the milk powder danger porblem.And the manufacturers in China fouced on quality of products more than before.
For one example, creative drug names. There are many "new kinds" of drugs with new names appeared to people's life in China. Many of them are just old drugs just changed new names. It seems that Chinese manufacturers produced many new drug for people every year. And the names may have suggestion and permision for audiences. But as I learned here, my professor said the drug names' law is very strict. The name of drugs cannot have any suggestion and permision for audiences. The check work of the names is also very complex. Including the mean, pronunciation, and the structure of the name should be checked very strict. Few manufacturers can get the premit to a new drug.
I think that's because China is a developing country, it need people to get medthods to stimulate economic development in all aspects. But in this way, people cannot get high quality products so that trigger many PR problems like the milk powder danger porblem.And the manufacturers in China fouced on quality of products more than before.
Subscribe to:
Posts (Atom)