I've found a new term appeared in China----"media violence". This term mean the mediums will blame a person or an organization when they collected others' money. Then the public opinion becomes not important and the values of the news changed after media violence happened.
Is the public opinion important in American? I am not hundred percent sure. But I respect the journalists here because they always do their best to find the truth. When I learn media writing, my professor required us not use subjective words. Every words shouldn't shows your opinion about the news. When you write a news, you should tell everything really to the reader. The fact is so important here.
I was disappoint to Chinese journalism, everything is money talks. The media was always help the rich one to blame the poor one. Once problem happened, the poorer one would lose most. Few days before, the public helped the poorer one in an issue happened between two famous companies. It's obviously that the rich one was wrong, but the media blamed the the other one also even the public. They even closed the comment feature of the blog. What's really not good for their public relation work.
Public relation is based on the equal. If there is such "violence"exist, it would very hard for people doing PR works. So I hope the "media violence"will disappeared in China, everyone can have their opinion freely.
Friday, April 20, 2012
Saturday, April 14, 2012
Thursday, April 5, 2012
Mass Media Banquet in Washburn University
Mass Media students are awarded various scholarships each year at the banquet. The Mass Media Banquet is held every spring semester
to honor and acknowledge students and staff from the
department.
It is produced by the PR Campaigns class. The class chooses a unique theme each year. The class is responsible for all the details of the banquet, from promotion, to decorations, to evaluation, and running the actual event, all while staying within budget. This is one of the great hands-on experiences Washburn University students receive.
The banquet showcases a keynote speaker, usually someone from the area, that can provide insight to students based on their journey within the media industry. At the banquet seniors are recognized, as well as scholarship recipients. An Outstanding Student Award is given to one student from each of the four areas of emphasis. The class also chooses an alum to receive the Outstanding Alumni Award and another to receive the Alumni Rising Star Award.
And this year, the banquet will be holding in the Washburn A&B Room Memorial Union, on Thursday,APRIL 12, 2012. The ticket is costs $15 per one. People can purchase theri tickets in Henderson 316.
View Larger Map
It is produced by the PR Campaigns class. The class chooses a unique theme each year. The class is responsible for all the details of the banquet, from promotion, to decorations, to evaluation, and running the actual event, all while staying within budget. This is one of the great hands-on experiences Washburn University students receive.
The banquet showcases a keynote speaker, usually someone from the area, that can provide insight to students based on their journey within the media industry. At the banquet seniors are recognized, as well as scholarship recipients. An Outstanding Student Award is given to one student from each of the four areas of emphasis. The class also chooses an alum to receive the Outstanding Alumni Award and another to receive the Alumni Rising Star Award.
And this year, the banquet will be holding in the Washburn A&B Room Memorial Union, on Thursday,APRIL 12, 2012. The ticket is costs $15 per one. People can purchase theri tickets in Henderson 316.
View Larger Map
Wednesday, April 4, 2012
PR Based on Different Culture V
As many people know that there were many employees of the Foxconn Company jump from the company building because of the low income and hard work in China. As people know, Foxconn Company is a company make iPhone cell phones for U.S. Apple Company. For this sad event, both Chinese and American medias gave news releases and responds. They all want to build positive relations between the companies and the public. But the target points was very different.
For Chinese medias, they published many news releases about the staffs' poor life in the company. How they make lives and work in a such poor place, how they solve their mental health problem because of the high strength work is their points.
And the American medias gave some other target points. They paid more attention on the influence on the America's economy and the iPhone marketing after Foxconn Company's staffs' salary raised. They don't want the price of iPhone will arise so that the people will complain the Apple Company that have bad influence on the America's economy develop.
Overall, different classes and different cultural made the PR work should have different target points. PR person like me should find the right aspect of the problem under different situations so that to achieve the success.
For Chinese medias, they published many news releases about the staffs' poor life in the company. How they make lives and work in a such poor place, how they solve their mental health problem because of the high strength work is their points.
And the American medias gave some other target points. They paid more attention on the influence on the America's economy and the iPhone marketing after Foxconn Company's staffs' salary raised. They don't want the price of iPhone will arise so that the people will complain the Apple Company that have bad influence on the America's economy develop.
Overall, different classes and different cultural made the PR work should have different target points. PR person like me should find the right aspect of the problem under different situations so that to achieve the success.
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