PR Based on Different Culture II

I found that most Chinese mass media person prefer to pay attention to the "face problem" (what means the things including reputations, relationships between people)as the Amercing mass media person do things regularly on the rules.

There are several good points of people pay attention to the "face problem", the social classes have been separated very clearly. In some cases, people can get things done much easier. But as I see, There are still many negative points do things in this way. Many people get things done harder as someone else in advanced. The lower class people can not have the same rights on the same things. Too many people per fer built relationships then doing their own things good.

So when I came to the U.S., I found it's a good way to do things just obey the rules. For PR, build relationships is very important, but the quality of the goods is much more important than it. I think that's because Amerasians prefer more individual than Chinese people.

Chinese people think relationships is so important to a person to live in the social life. People rely on each other and share sources together is the best way to get things be done. But Armenians prefer to be along and need more personal rooms.

That's what I found the different of PR between China and the U.S..

PR Based on Different Culture I

I found that PR have different manifestation mode based on different cultures after I came to the U.S. from China. I found that people solve different PR problems via different mediums.

I found that American PR person prefer to use electronic media such as Face book, Twitter, YouTube and so on. And the audiences also prefer to receive messages in this way. I remembered that the first time I saw a 76-year-old lady could use computer to go to the Face book to wrote comments to her friends which shocked me so much.

Not only computer, smart phones are also the main mediums for message spread in USA. I can see different kinds of people use smart phones via 3G everywhere. I even thought people in USA can do almost everything via electronic media. And the speed of the Internet is also faster than China.

I have learned PR in China for one year. But I found the PR theory here is quite different from China. People above 45-year-old who can use electronic media are very few. And smart Phones are almost merely for young people. In this case, the PR person in China usually use newspaper, TV, radio, and a few of very popular website for spread their messages.

Above all, different cultures support different PR manifestation modes. No one is better as the PR campaign achieved it's goal.