I've read a article about the future of social media. It said that the Facebook's user amount decreased recent years. Many American users feel tired about social media like Facebook. Fewer people keep using social media everyday. But on the other hand, more and more people in Asian people started use social media.
Actually, Asian people shopping online is earlier then American people about 10 years. And in the current online virtual product all the sales accounted for 70% of the share, and the proportion is in expanding.The macroscopic level also is amazing. Today's 1.8 billion Internet users around the world have 44% live in Asia, equivalent to four times as in America. By 2020, the number of Internet users will reach 5 billion, Asian Internet users will be far higher than the current. In this way, social media has huge market in Asian.
But as the different culture and manage method, Facebook is not so popular in Asian. Most Asian people prefer local social media to communicate. So when PR person facing some problem in Asian, my advise is not use Facebook or twitter only. Think about some Asian social media tool, then you may get large market and well influence.
I believe that the future of social media is in Asian.
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