I found that PR have different manifestation mode based on different cultures after I came to the U.S. from China. I found that people solve different PR problems via different mediums.
I found that American PR person prefer to use electronic media such as Face book, Twitter, YouTube and so on. And the audiences also prefer to receive messages in this way. I remembered that the first time I saw a 76-year-old lady could use computer to go to the Face book to wrote comments to her friends which shocked me so much.
Not only computer, smart phones are also the main mediums for message spread in USA. I can see different kinds of people use smart phones via 3G everywhere. I even thought people in USA can do almost everything via electronic media. And the speed of the Internet is also faster than China.
I have learned PR in China for one year. But I found the PR theory here is quite different from China. People above 45-year-old who can use electronic media are very few. And smart Phones are almost merely for young people. In this case, the PR person in China usually use newspaper, TV, radio, and a few of very popular website for spread their messages.
Above all, different cultures support different PR manifestation modes. No one is better as the PR campaign achieved it's goal.
This is such an interesting point! All different mediums can be used for PR in all different locations-including countries. I wonder just how different it must be for you to see! I hope that you're having an easy adjustment here in the U.S.!
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